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Luxury beachwear that blends elegance and accessibility. Among the protagonists of the upcoming summer season, Genny Spadea stands out with its collections, one inspired by Callen Schaub ‘s chromatic swirls and the other, Mediterranea Lovers, evoking the delicate shades of sand and sea. A perfect combination of high quality and fair price, bound to win over an increasingly diverse audience.
Genny Spadea has a clear vision of the future of beachwear:“Our beachwear, while luxury, is designed for the mid-range, with a focus on quality materials and trends,” says the designer. A vision that is garnering increasing acclaim, thanks to its commitment to offering haute couture garments that are both fashionable and functional.
The “Callen” and “Mediterranea Lovers” lines are intertwined in a common thread of style and materials, while each maintaining its own peculiarities. “Callen” plays with intense tones, ideal for creating unique color combinations inspired by Schaub’s abstract motion painting movements. “Mediterranea Lovers,” on the other hand, is distinguished by its unified shades that recall the shine of the sea, the gold of the sun, the colors of the sunset, and the beige of the sand. These shades are a tribute to the timeless beauty of the Mediterranean coast.
Both lines aim to give a feeling of luxury, but with a soft, versatile approach that is the ideal marriage of a desire for elegance and a commitment to sustainable production. For black and white, for example, a recycled microfiber was chosen. “While not completely eco-friendly, this material reflects our sustainability-oriented philosophy,” the designer points out. The two collections also share a scrupulous attention to detail and versatility.“The kimonos are designed to be unisex,” explains Genny Spadea. while pareo skirts are designed to be practical and adaptable. Equipped with snap hooks, they can be easily attached to the costume, and the three different closures on the hips allow them to be adapted to different physicalities“.
The designer has, in addition, chosen to enrich her creations with handcrafted jewelry made in Italy. Cornets created by Neapolitan masters and macramé jewelry are just some of the accessories that embellish the swimwear, adding a touch of elegance and glamour.“We want to offer not only high quality products, but also an experience that celebrates craftsmanship and Italianness,” stresses Genny Spadea, highlighting the importance of collaborating with local artisans to enhance Made in Italy.
Genny Spadea’s signature proposals are, therefore, redefining the concept of luxury beachwear with an eye always on quality, sustainability and elegance.
